Outdoor and indoor outdoor promotional signs both have a long and lasting impact on your company. After all, the outside sign is your first thing potential consumers see. In addition, displaying signs with clear, bright images increases sales by 20 percent. In addition, outdoor signs with your company logo also help to brand your image and spread the word about your company. However, these benefits are only part of the equation. Here are additional benefits of having outdoor promotional signs in your advertising campaign:
Free consultation – If you run an advertising campaign, one of the best things you can give your employees is a free consultation about your strategy. You want your team to be knowledgeable about your marketing plan so they can offer valuable input on the best way to reach your audience. During your free consultation, ask your team for suggestions and insight as to where they can promote your new services or products. When you give them a free consultation, you get them out of the typical office workaday and allow them to present your marketing strategy to you face-to-face.
Free advertising – Your new signage can be the first piece of advertisement for your company gets at a trade show or other large event. Consider renting the space for your sign during your trade show. Your signage will get people from the exhibition hall to stop by your booth and read your printed ads. Once inside, potential customers will be greeted by your beautiful, colorful, and informative outdoor promotional signs. They may also be persuaded to call you or visit your company’s website.
Effective on a budget – As with any other marketing campaign, outdoor promotional signage takes time to generate results. However, your investment will pay off immediately. While outdoor signs are expensive, they are an investment that will continue to pay off through targeted traffic. Promotional yard signs placed in high-traffic areas along your main street will bring people into your store or business each day, encouraging them to browse and eventually make a purchase.
Your custom made outdoor promotional signage is striking and will give your company a competitive edge at the trade show. Consider hiring an advertising company to create custom signs for your next trade show. If you are a small business, you may be able to design and print your own sign, but many companies offer design services to help you maximize your advertising opportunities. Custom banners can also be a cost effective way to get your name out. The right banner display can catch the eye of hundreds of people who pass by your booth during the duration of your trade show.
Outdoor storefront signs allow you to showcase your services or products to customers in an attractive and noticeable way. Business owners love outdoor signs because they offer an additional way to grab attention while promoting their business. When considering your options, think about the impact that your outdoor signage has on potential customers. Whether you choose to post a standard sized banner or use a specialty outdoor signage display, you will increase sales and increase your customer base.